If you know exactly which line you want to go or which pattern you want to search for, Vim provides a couple of command-line options that can help: +NUM goes to line number NUM, while +/PAT searches for the first occurrence of PAT. It’s also possible to execute an Ex command with +CMD, such as "+set fenc=latin1". You can supply up to ten + options.

vim +23 ~/.bashrc
vim '+/ASIN\|ISBN' template.rst
vim "+set fenc=latin1" some.csv